Services
Four services for independent hotels, villas and stays, all built to get you more direct bookings. Start with one, or do all four in order. Each one below tells you what’s included, how long it takes, and who it’s right for.
01 Brand Identity
Look like yourself, not like every other listing.
A guest’s first impression of your property isn’t the property, it’s a screen. If your brand looks generic, like everyone else’s, they scroll past. When your website, your listings and your social media all feel like they came from the same place, guests trust you before they arrive.
What’s included:
- Brand Discovery Questionnaire
- Brand Discovery Session
- Creative Direction Moodboard
- Logo Suite
- Colour Palette
- Typography System
- 2 Rounds of Refinement
- Brand Guidelines PDF
- Extras made for your property, if it needs something specific
- Final Files: JPG, PNG, SVG, PDF, EPS
Timeline: 4–8 weeks
This is right for you if: your branding doesn’t match how good your place is, or you’re opening soon and want to get it right from the start.
02 Content Strategy
A clear plan for what to say and where to say it.
You’ve got an Instagram account but never quite know what to post. You’re not sure where else people should be finding you, or whether a blog is worth the effort.
This is the plan for all of that: where to post, what to post and why, and what to write about.
What’s included:
- A session to work out where you should be
- A clear picture of the guest you’re trying to reach
- Which platforms are worth your time, and which aren’t
- What to post and why, with three months of it planned out
- Blog topics your guests are interested in, if a blog makes sense for you
- Everything written up, with a list of what to do first
This is a written plan. You, your team or a creator you hire makes the content.
Timeline: 3–5 weeks
This is right for you if: you have a beautiful place but no plan for what to say about it, or you’re posting without knowing whether any of it works.
03 Booking Strategy
Fill the quiet months and get more guests booking direct.
Most stays earn only from the room. There’s more money in everything around it: the experiences you could sell, the packages you haven’t put together, the months that sit empty every year. And every booking that comes through a booking site costs you a cut.
This is the plan for filling the calendar and keeping more of what you earn.
What’s included:
- A session to map every moment in a stay where you could sell something
- Up to three upsell offers, designed, named and ready to use
- A campaign for your quiet months, from the idea to the wording
- A plan for getting more guests booking direct, including more reviews and a simple way to collect guest emails
- A written list of what to do next
Timeline: 2–4 weeks
This is right for you if: you have empty weeks you don’t know how to fill, too many bookings go through a booking site, or guests come and go without spending anything beyond the room.
04 Search Strategy
A way to show up on Google when guests search for a stay like yours.
When someone searches for a stay like yours, the booking sites usually show up first. If your own website isn’t set up to be found, guests never get as far as your front door.
This starts with an honest look at your website, and a plan for what to change.
What’s included:
- An audit of your website: what’s helping you on Google and what’s holding you back
- The words guests use when they search for a stay like yours
- A list of fixes, in order of importance
- If you already have a blog: content hubs and topics to write about, so guests find you before they find a booking site
- Everything written up, with a list of what to do first
I don’t build websites. You get a list of exactly what to fix, written clearly enough for you or your web designer to make the changes. Search is long-term work: results build up over months, not weeks, so think of this as a plan to grow into, not a quick fix. No blog yet? Start with the audit, and the Content Strategy can plan your first posts.
Timeline: 2–4 weeks
This is right for you if: guests find the booking sites before they find you, or you already have a blog and want it to bring guests in.
Choosing where to start
You don’t need to pick the right one before getting in touch. But if you’d like a steer:
- You look like everyone else
→ Start with Brand Identity - You’re posting into the void
→ Start with Content Strategy - You have weeks you can’t fill
→ Start with Booking Strategy - Guests find the booking sites before they find you
→ Start with Search Strategy