Your hotel is beautiful.
It should be fully booked, too.
Brand identity, content strategy and Google search optimization for independent hotels and stays, built to drive direct bookings.
You’ve put real thought into your property
The interiors, the details. But online, you look like everyone else. Your listing reads like a checklist, your quiet season arrives every year with no plan for it, and you’re handing a cut of every booking to Booking.com.
That’s not a property problem. It’s a positioning problem, and that you can change.
Brand designer
Hi, I'm Tereza
I’m a brand designer and strategist, with four years of client design work and five years of travel content behind me.
In 2026 I started a travel website, and in its first six months it got 1 million Google impressions and 39,000 views. I’ve learned to understand how travelers search, plan their trips and decide where to book, and that’s exactly what your future guests go through before booking a place.
What can I do for you
01 Brand Identity
A look and feel that’s clearly yours, built around who you are and the guests you want.
02 Content Strategy
A clear plan for what to say and where to say it.
03 Booking Strategy
A plan for filling the calendar, quiet months included.
04 Search Strategy
A way to show up on Google when guests search for a stay like yours.
How it works
STEP 01
Fill in a short form so I can learn about you and see if we’re the right fit.
STEP 02
We talk it through, and within two working days I send you a plan with the price.
STEP 03
I get to work and send you updates to review along the way.
CASE STUDY - A CONCEPT PROJECT
CASA ALMA
A sun-warmed apartment five minutes from the beach in Valencia. The owner is a potter, and one of her vases became the logo. I built the brand from scratch, with a plan to grow direct bookings, bring in slow-travel guests from northern Europe and take the guesswork out of the quiet months.
Want to improve how your property is seen online?
Fill in the short form and I’ll come back to you within two working days.